Greenguy's Board - View Single Post

Halfdeck · 2006-03-09, 05:26 AM

40,000 uniques a day to a 9 bucks/month site and no sign up? That's brutal.

First, run the site through FF/IE/NN and make sure there's no techncical problems you're overlooking. Turn off javascript/cookies and see if navigation works and people can still sign up.

Track traffic on every page (in case you haven't already) and see how many uniques are hitting your join page, how many are clicking the "sign up" button, and how many actually get to the CC/online check form.

Second, I'd get rid of the elaborate sign up form. Typing my name, email addy, password, ZIP code, and selecting my Country is a huge drag. I will never do it even if the membership was FREE.

Personally, I'd raise the monthly fee to at least 25 bucks/mo to make the site seem more legit and try adding a temporary 2 day free pass or a cheap 3-4 bucks trial to see if that makes anyone sign up...

Trailers on your tour: Increase resolution, bump up the bitrate and shorten the duration. Frankly, your trailers look pretty lousy.

I wouldn't embed the video on an empty page. Put a cc/online check sign up form right next to the video, and a load of sales pitches with more pics to keep the surfer turned on.

There are other sites in your niche that offer thousands of DVD quality videos. I have no clue if your site has 100 10 minute clips or 5000 1 hour DVD rips. Tell surfers how many videos you got (and don't inflate your numbers

use a counter type thingie). Not knowing will stop me from signing up.

Cut down the amount of free stuff on your tour. You only really need one good looking trailer to make sales.

If you want to try reselling the site to bookmarkers, you can try rotating the trailer every week, or building a separate "extended tour" type thing where you can send surfers that are hard to crack.

2006-03-09, 05:26 AM	#9
Halfdeck You can now put whatever you want in this space :) Join Date: Oct 2004 Location: New Haven, CT Posts: 985	40,000 uniques a day to a 9 bucks/month site and no sign up? That's brutal. First, run the site through FF/IE/NN and make sure there's no techncical problems you're overlooking. Turn off javascript/cookies and see if navigation works and people can still sign up. Track traffic on every page (in case you haven't already) and see how many uniques are hitting your join page, how many are clicking the "sign up" button, and how many actually get to the CC/online check form. Second, I'd get rid of the elaborate sign up form. Typing my name, email addy, password, ZIP code, and selecting my Country is a huge drag. I will never do it even if the membership was FREE. Personally, I'd raise the monthly fee to at least 25 bucks/mo to make the site seem more legit and try adding a temporary 2 day free pass or a cheap 3-4 bucks trial to see if that makes anyone sign up... Trailers on your tour: Increase resolution, bump up the bitrate and shorten the duration. Frankly, your trailers look pretty lousy. I wouldn't embed the video on an empty page. Put a cc/online check sign up form right next to the video, and a load of sales pitches with more pics to keep the surfer turned on. There are other sites in your niche that offer thousands of DVD quality videos. I have no clue if your site has 100 10 minute clips or 5000 1 hour DVD rips. Tell surfers how many videos you got (and don't inflate your numbers use a counter type thingie). Not knowing will stop me from signing up. Cut down the amount of free stuff on your tour. You only really need one good looking trailer to make sales. If you want to try reselling the site to bookmarkers, you can try rotating the trailer every week, or building a separate "extended tour" type thing where you can send surfers that are hard to crack. __________________ Success is going from failure to failure without a loss of enthusiasm.