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Old 2006-03-09, 02:50 PM   #11
Halfdeck
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Join Date: Oct 2004
Location: New Haven, CT
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In fact, I believe that the trial pushes them to cancel their membership right away to avoid additional charges.
That's a good point. I'm sure many surfers who sign up for cheap trials cancel their membership even before they step one foot into the members area.

General rule of thumb, though not the case across the board, is that a site without trials tend to be better at retaining members than those with trials.

Special Ed, one thing I did notice about some of your paysites is that a few of the tours could use a face-lift. That might be more effective than adding trials. Also, I haven't actually seen the inside of your sites, but from what I read, some of your smaller sites seem to rely a little bit on third party content, which would make adding trials pointless, because it would take an hour or two on cable to download the entire members area, and the more savvy surfers have seen stuff like pluginfeeds already on other paysites, so that won't make them stay. And if the surfer came in looking for fem dom stuff, then other bonus sites unrelated to that niche may not hold their interest.
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