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I don't know if this helps at all but many times I've mentioned to people that selling things on the internet uses the same basic techniques as mail order marketing. Not just in the uses of text but also in page layout, etc.. Not necessary to reinvent the wheel. If you don't know these methods, there are thousands of books that you can study and transfer the ideas. You can save yourself a lot of time and learn some professional tricks that have already been proven to SELL!
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