My concern working with a very large monitor is that when the browser is maximized, those 480X80 banners look freaking puny! at my current 1600X1200, I can put THREE of them side by side and still have spacing. That means if I build a site for 800X600, then I am looking at more empty space besides those banners than there is banner. At a certain point it isn't just a question of billboard space per se, but that the banners themselves are probably too small relative to the viewing area.
Alex
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