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GG, when you do that, you still have these weenie little banners, and your text is suddenly too small for the space, and all your line spacing goes to shit.
In free sites, the extra 224 would only be to perhaps run larger ads or more complex ad pieces. However, on sites like TGPs, link sites, or blogs, you can add a whole extra column down the side providing more links or more info or more advertising in the same vertical space.
Basically, you can put more stuff "above the fold", which is an important point in getting surfer attention.
224 pixels is actually a big pile of space - almost 33% more than a 750 wide page.
Alex
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