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Greenguy, your results provide the type of information I always look for: How much is a signup really going to be worth.
Send 100 signups @ net $15 per signup. 33% of them recur the next month @$15... and if 50% of them stay the next month, and so on..... it really helps to create a good comparision to pay per signup situations.
Here is the deal: At the end of 7 months they are all gone, and you made just under $25 per signup average.
It is very important, as a result, for recurring programs to retain members for a longer period of time, otherwise they are not paying you as much for the signup as programs paying $30 or $35 per signup.
The information in your stats goes a long way towards giving guidance on what programs might have a chance of pulling that off.
Alex
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