Great link, Simon! Extremely interesting! Thanks!
Like most people, when I'm making my freesites I try and mix up the way I present the info and ads etc to see what works best for me. I sometimes deliberately make "ugly" sites, or simple sites etc.
At first I thought that there's an argument here for ditching some types of banners/banner placement, but if certain banners are largely ignored that could be a good way of diverting the attention onto other more focused text ads.
Hmmmm.
Hmmmm.
Very interesting indeed.
