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There is one thing to consider that has just raised on another board.
IF YOU USE SPONSORS FREE CONTENT HE OWNS THE TRAFFIC, NOT YOU.
You can't use his content to drive the traffic anywhere else, you can't take it down, you can't build your content portfolio for the future, if you and the sponsor change direction the content stay directing traffic to the sponsors site, if you and the sponsor fall out you can only take the page down and maybe get banned by the FS owner.
You take the mans shilling, you whistle his tune.
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