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Paul, in the past Fay Sharp (and myself and some other partners for a while) ran a show called "Adultdex" that ran the same time as the comdex show in Vegas. The first couple of years of that show were not bad, but it was downhill pretty fast.
I can tell you one thing I learned from the experience: Most of the companies involved in online porn were at the time VERY dependant on the affiliate model and the exit console model of business. 99% of them wouldn't have a clue (outside of spamming) of how to actually sell porn to a surfer.
In the meantime, the same companies were spending 50k plus per show to have fancy ass booths to impress webmasters.
The AVN "video show" is a different animal because of the nature of the business. While the retailers are the ones who actually sell the porn, the studios and the stars are really the people who count in it. They have always (since the start of the business) marketed their products directly to the general public, even though the retailers (and now PPV /cable / sat) are typically the points of sale.
Put it another way: Very few internet companies have branded themselves as a concept, outside of companies like Lightspeed, Bang Bros, or similar. Most of the online brands people know in porn are The Hun, Persian Kitty, Tommy, Greenguy, Worldsex, etc. Few of the major companies have actually actively branded themselves with the public, which makes public shows a very strange experience for them, something that they don't really know how to handle.
That might change over time, but our current business models are just not in sync with dealing with the actual public.
Alex
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