[Garou]

yes, conversions is the one of the keys. Another key is webmaster conversions, so that when webmaster looks at your sites he says 'yes, i will promote it'. And those sides (webmasters and surfers) look diferently and there's a compromise to be found. All DesignConverts.com does is:
1. find this compromise
2. keep the price on the level that will make the client really happy