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I only make freesites but I try and buy the sets with lot's of pics in them. I often get two freesites out of one set of content promoting two niches. Then down the road about 6 months I reuse the content to make more free sites.
You can make banners with a % of the pics you buy, content providers usually let you know what % you can use.
As far as galleries go you can make a freesite and a gallery using the same set of content easily.
Normally you can pay for the set you bought with one or two sales. But considering you can get that much out of it and reuse the content down the road it more than pays for itself.
Hope that help a little bit!
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