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One problem you'll encounter is that some program owners and reps don't yet understand the value of review site traffic. Just like they don't realize the difference between tgp and link list traffic. I'm not sure what you're sending, but you may need to outline the value to them in more detail than you'd think.
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Interestingly enough, the three reps I've contacted so far have been eager to have me review them, I think it may be partially due to the fact that there are few if any review sites catering exclusively to this niche.
Simon, do you think it may have an effect of their desicion if I tell them that the site is part of a hybrid blog/directory? I would hope that i wouldn't have to outline the value at all, but then again, I've seen some of the responses by "program owners" and they scare me|shocking|