[JohnWebcams.com]

I responded briefly to this on another board but in a nutshell, the advantage is automation for the webmasters. Thus far adult affiliate programs have only had very basic RSS feeds such as gallery feeds or blog feeds but the potential is much greater.

RSS feeds have much more powerful potential than stock standard promotional items. For example, we just released online model RSS feeds which allow affiliates to parse the online Webcams.com models & model profiles in real time so that they can have their own front end. This sort of thing works well for a webcam site because things are being updated constantly.

For basic paysites, an example might be having a feed for movies/pictures of the day where affiliates can parse the link to the most recent daily movie update to keep their site fresh.

If an affiliate does this with enough feeds, they could possibly have a completely automated site that has rich, unique content that surfers will actually want to come back to see.