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Originally Posted by SirMoby
PDF. Word documents can be easily changed so it's kind of silly sending important docs like contracts in Word format unless they're still a work in progress.
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This is a good point. I started using PDF for 'viral marketing' simply because, if I 'locked' the file, people could not change the adverts when passing it on. If the document is something you may have to refer to in future this is very important.