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The big question is how many surfers are getting to your sponsors? Comparing that to your traffic would give an indication of how your ads are pulling. Also, big thing, regular sized banners as in 48x80 or so, dont usually pull crap or very little for clicks to the sponsor. Odd sized can often pull better and as ponygirl said, it can sure help to have some good text. The only way to know for sure is to track your ads, which suprizes me more people dont do.
ronnie
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