I'm not much more experienced than you are, WarBot, so apologies if this is the blind leading the blind!
Something mentioned on GG&J a few times that I've recently started to include is text telling Mr Surfer he can do something good at the paysite.....like:
"
Jerk off night after night at paysitename"
"
Get yourself hard & horny every single night when you join paysitename"
"
Click here if you wanna cum with the dirtiest teens at paysitename"
Telling the horny surfer he'll be satisfied if he clicks & joins.
Hope that helps a bit.
Oh, the second question.....I got nothing, sorry.
