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Old 2006-08-18, 12:42 PM   #15
Simon
That which does not kill us, will try, try again.
 
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Join Date: Aug 2003
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Just my humble opinion, but you can't go too wrong studying some of the things that apply to mainstream copywriting.

Anytime you feel any ad 'touch' you somehow, try to figure out how it's hooking you. In particular, keep an eye on how direct marketing ads work, and how they call someone to act, and to act now. On tv they sometimes simply say that. In print they can put on the pressure in other ways.

One tip. Remember that as the head copywriter and creative director, you're not just putting words on paper (screen). It's your job to design the concept of what your site pages are going to do to/for the reader. Once you know what your copy platform is, then you can build on it with the words needed to make it happen.

Lemmy's tip about not repeating the text on each page is important. Some elements can be used to reinforce important points, but try to use new messages on each page.

And as KG Gary said, make it personal. Right now you're talking to the world on a billboard announcing:

Hot Ass Ethnic Babes Stripping, Sucking and Fucking
Visit Ball Honeys Here


My advice would be to take down any billboards you have up and send personal messages whenever you can. Asking questions can help with that. Maybe something like:

Wanna Cum on Hot Ass Ethnic Strippers Sucking and Fucking?
Then Come Bust Your Nut at Ball Honeys Now


Okay, that's all for now. Your sites do look good, and you do need to give them time to work for you.

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