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I have explained in some other post that ups-and-downs are the only constant over the years in this business. Just continue pushing and don't look back. Don't even think about stats, if it helps.
Only thing I do out of the ordinary when sales are down is check if all my domains are up.
BTW, there are so many reported "slowdowns" that I can hardly keep track of them. "Summer", "January", "Weekends", "Every third tuesday in odd months",... who cares! Just do what you do, it will pick up.
The best way to keep you away from "downs" is generating some % sales with rebills.
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