One thing that sticks out
is that bigass ad for a sponsor up top. I thought it was a paysite at first. I still think surfers need to be kind of eased into the fact that to see the good stuff it'll cost 'em. Get 'em smiling with half a hardon, wanting more before you ask for the sale. Half page ads, especially up top immediately send a message that this is not free, regardless of how often you tell them it is.
As far as getting more traffic and a higher SE rating, try some link trades. There's a great section on this board for that.
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