I read this thread until I got to this part and then stopped, so this may have already been posted, but you can take this as the gospel.
Quote:
Fact - Quality content(text)
Fact - Incoming links
Fact - Relevant links
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Here's who else said it.
http://www.google.com/support/webmas...y?answer=35769
I don't THINK urls or image names really matter much.