I like the domain name..
As Mr Yum said, you could submit to links lists, just make sure you put their link on your site. You could also submit to link dumps, will bring some traffic. Also a great way to get traffic and sell your surfers is to have a blog.
I also agree, starting a affialite program might sound good but if your new and your paysite is new, you would probably bite off more than you could handle. You've got to get your paysite selling first and at a good rate. If you a start up aaffilate program and you dont know how to sell yourself, webmasters wont make money and you'll probably make a bad name for your program.
ronnie