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As someone who runs a review site, I can tell you that you can't please everyone. I had one site bitch that they had a 99 score out of 100 when their main competition had a perfect 100!
Reviews are subjective. I've seen my reviewers give a site a 75 when everyone else gives them a high 80's mark and I've seen the opposite as well.
Bad publicity can make sales, believe it or not.
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