[Simon]

We have to wait until November 10th for the full details, but there's a brief story about it on XBiz.

http://www.xbiz.com/news_piece.php?id=17888

ASACP Executive Director Joan Irvine: “The new label is the result of many months of collaboration with adult companies and attorneys, as well as with companies outside the industry that provide filtering software, search engines and browsers. We really think it [the label] will accomplish something important.”