[bobchezule]

You definitely want to buy content. There is a good list of content providers here: http://www.greenguysboard.com/resources/content.html. It's always a good policy to shop around to find the freshest content and best deals.

I would also recommend trying to promote a niche that you're somewhat familiar with so you'll have a better idea of what to do right from the start. I'm guessing you'll find that it can take some time to get it right in this industry.