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webpimp has basically described what I do. The blog that I actually write lengthy posts for is pretty much strictly a promotional tool, but it is for the niche on which I personally get off, so it's very easy to write paragraphs about a single photograph and I think the fact that I am a real person talking about a niche that I LOVE comes through. Every once in awhile I also make a post that doesn't have any promo links -- if I find a hot photo on Flickr or some bit of news footage that my niche lovers would enjoy. Those always get a ton of clicks and I think help personalize the blog as not just being about trying to make a buck (even though that is in fact its purpose).
It's a lot of work though and I only have the energy to do it on one blog, so my other blogs are turning into splogs LOL
For off-topic ranting and such though, I have a Livejournal that isn't trying to sell anything and I've maintained that for over 5 years and post to it multiple times per day most of the time.
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