[ShermsShack]

Hey guys.

For quite a while, I've seen countless individuals doing PR trades and linking any site out there for a simple "PR Boost". The result is a bunch of sites with no traffic linking to other sites with no traffic, and generally these links are at the bottom of a site and they'll never get any exposure. Sure the PR increases, but is google or any other SE really sending truckloads of traffic? What does PR mean to you, and do you really (personally) see a huge traffic influx when you climb higher?

My guess is that this practice won't be successful much longer, if it's even successful at all. I've done this ONCE and I can honestly say that it never did any more for my PR other than dropping it. The most beneficial thing for me has always been to trade hard links with other sites that I respect and that can send an equal amount of traffic back (or more, and sometimes even less). Overall this seems to be the best for me, and it's brought my PR up to a decent level (PR5's +).

What are your REAL thoughts and experiences with PR trading? Has PR trading worked for you? What do you really get out of it personally? When will people get back to linking sites that they like?!