Quote:
Originally Posted by virgohippy
Doubtless, it would be entertaining if the surfers to learned how to play along too.
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Go visit Amazon, some would say home to one of the earliest and best known "Web2" applications, pick a best-seller and count the number of reader reviews. Think about that number in relation to the number of copies Amazon are likely to have sold. Do the same exercise on Overstock or any sites of that ilk. Consider that at their peak, all of Yahoo's chatrooms combined, although the numbers were hugely impressive for a single website, they didn't amount to more than a tiny fraction of a percent of the people online at any one time.
The internet is global, therefore in some corner of it you could surely find people discussing the digestive cycle of silkworms. I have a friend who sells hand-made duck lures. Far more obscure topics all have a home and an audience, but as O'Reilly himself points out, "Every significant internet application to date has been backed by a specialized database". The internet is primarily a search space, whether someone be looking for text from "War and Peace", for pictures of a stranger's holiday in the Antarctic, or for a christmas gift for grandma. Although interactivity is a much-touted feature of the internet and it does appeal to many people, what you might almost call voyeurism - peeking into other peoples' lives and interests - has a far greater appeal.
That is not the impression you will get if you start visiting certain types of blog regularly. But then when I was opposed to the Vietnam war I spent a lot of my time with other protestors and it was easy to forget that most of the world simply couldn't care less about what was going on in SE Asia. Blogger.com however, found that over 90% of users' blogs were gathering dust and estimated that around 96% of all blog comments - including those with superficially on-topic comments but which nevertheless slip in "I have written on this topic at..." - are spam.
What does any of this have to do with this thread? Bear with me...
There is nothing to prevent anyone creating a blog. Over time their writing skills will improve and they will learn how to introduce more interesting information and/or opinion. It will often be natural to mention other bloggers and to be mentioned by them. The audience will grow and a handful from that audience will contribute material of their own. But that is an explanation of a process: it is not a
formula for successful blogging, particularly not successful commercial blogging.
I have been a professional writer. I wrote for (national) newspapers and magazines and I have a book which was a best-seller in its day and is still in print, 20 years later. To get into print I had to convince someone to give me the space and that is a hurdle a blogger doesn't have to overcome. But once you have reached an audience, your readers will decide whether they are interested in what you have to say. From that perspective blogs are no different from any other media.
And the reality is that most would-be writers will get a thumbs down. That's a reality which shouldn't deter anyone who really wants to talk to an audience and believes he or she has something to say that an audience will care about. If you have the drive and talent to go that way and make it work, you have my respect and admiration. But within the context of a webmaster board, that is not a direction in which you would reasonably point very many people.
The vast majority of commercial webmasters need a much more pragmatic approach. They should spell correctly and write grammatically, but their
job need not go beyond providing enough of the right text as bait for the search engines and content to keep their visitors happy and encourage them to spend money.
Unless they have a traffic source pumping in large numbers of visitors, most webmasters are likely to be better off finding ways to produce multiple blogs efficiently, since no single blog of this kind is ever likely to enjoy a huge audience. That need not and should not mean they produce unappealing "splogs", TGP's with a new face: just something which doesn't place unrealistic demands on their writing skills and/or their work schedule. For example, on a Monday write an article which appears in 10 blogs. On Tuesday write another article which appears in 2 of them and 8 more. Etc. Thus you can satisfy the search engines and your audiences and over time have a reasonable expectation of building that audience to significant numbers.
I'm all for passion and committment and I enjoy seeing both. But I also believe it is important to distinguish between what may work for us individually and what may be perceived as universally applicable.