As you also must have encountered with tgp's and galleries... submitting something simple with good catchy ads/text can easily perform way better than a fancy design that took you a great deal of time and effort to make.
Quote:
the majority of the sales will come from the first two pages
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In my experience this is very much true and the most effort to convert the surfers should be made on the first 2 pages. With that said you shouldn't neglect your gallery pages since they are also there to make the surfer signup. I do however tend to make my gallery pages simple unlike tgp galleries where you only have that page to sell from.
As UW said... asking for advice here is a good idea