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I think it really depends on your traffic type and what sponsors you choose to use, not to mention how you list them on your site or pages. I think it'll be different with each person.
I used to have mine mixed in with the free sites but decided to separate them allowing a complete categorized solution, giving the surfers a clear option. The method I used before didn't do too well....but again I limited the selection. **by the way, I am referring to 69toplinks.com forgot I changed my sig banner...hehe. But anyways, it will be interesting to see how this new method works.
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