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There's nothing mysterious about this at all. Basic Econ 101.
There are two major factors that effect the price of a commodity in an open market. Cost of production and supply vs demand.
How many more pay sites are there today vs 5-6 years ago? Lots! Supply has increased at a pace similar demand so no pressure to increase price.
At the same time hardware and bandwidth costs have declined significantly, so no pressure from production cost to increase price.
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