I have a sell phones shop(real not online) for some time and saw that when everything goes up (gas, food, electricity etc) people from that biz thinking the way - "there is an inflation an people have less money so I'll sell cheaper", and that was wrong, really wrong - the most of them goes out of the biz. I used to buy a cover for mobiles for 0.50$ in 2002 and sell it for 5$, in 2006 I was still buying it for
0.50$ but selling it for 2.5$ - 3$; in 2002 people was buying this covers and they were glad, when the price goes down they used to say "do you have better quality covers?"
It some kind of humanity to think that expensive things are better than cheaper ones; so i thing that if user is choosing between 24$ and 35$ for 1 month access he will probably apply for 35$ because of the "quality"; and maybe if someone makes a program with 50$ for 1 month access he will sell better than others
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