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I never use ENTER text on ads, but I usually use CLICK HERE, including on the warning page. But never in font bigger than the enter link and always in the context of an ad to a sponsor so that it looks like a link to a sponsor.
Bill - it starts to become deceptive when it appears to be a link to the free stuff eg the site is called teen lesbians and the text for an ad says 'Click here for teen lesbians', especially when the enter link to the free content is nowhere to be seen.
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