With bought content I would wait about 6 months before reusing it, and if You can reuse it in a different category that is great, many teen sets can be used as both teen and amateur, a set with 100 pics of amateurs doing it and 20 or so of those ahow anal action can be used in both amateur and anal etc.
With sponsor content I wouldn't reuse it at all, there is so much of it and new stuff is being added all the time, grab the new stuff as soon as it comes out and submit it before everyone else does
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