Having just done what r3n3gad3 said and been to the banner page to find the URL, I have a couple more suggestions for you.
1. More 'odd size' banners. If I am looking for a new sponsor, having a good selection of different size banners that I can easily use in various site designs will make that sponsor a serious consideration.
2. Remove the dead banners. Showing a broken image makes the webmaster assume your site will be as bad, and have a 0% retention rate.
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