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If you have added the description and title and someone wants to write their own, they can just delete the ones you give. However if if you do NOT add a description and title and someone is too lazy to add their own then they still have no choice but to write it themselves (or use a different sponsor).
I both use my own descriptions (for my better site) and use sponsor's descriptions (for my traffic exchange type sites). I have no problem deleting the sponsor's description when I want to write my own, but if I am using it on a site where I don't want to be bothered to write it myself, I usually only use sponsors who supply a description.
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