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That graph isn't tracking change in overall number of visits, just change in % share. You could have more people visiting adult sites and still show a negative trend.
For example:
Month 1:3 adult site visits / 3 myspace visits = 50%/50%.
Month 2:5 adult site visits / 15 myspace visits = 25% / 75%.
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Success is going from failure to failure without a loss of enthusiasm.
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