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I don't know if this is what you're looking for. But you might want to check out adultdvdempire.com.
They sell adult DVDs, toys, magazines, VOD, rentals, etc. And they also sell mainstream DVDs and CDs (under dvdempire.com). So you can market to both adult and mainstream customers, and collect one paycheck.
Plus, the brand name (dvdempire.com) is pretty well respected among DVD fans. They were one of the original online DVD stores, and they have many loyal customers. They also have monthly promotions and coupons for both the mainstream and adult stores.
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