I think it all depends on the program. If a site is updated regularly, the quality of content is really good and the tour promises are actually fulfilled, a customer can stay for quite a long term. I think that average stickiness will vary depending on the program. If we take a good program with high rebill ratio, I think recurring is the way to go, as after couple of months, once you have quite a few customers who rebill steadily, you will start getting a good steady income.
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