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FSC is just jumping on a new promo campaign by ASACP.
It appears to me that they're making inroads with the filtering software makers, and more important, they're actively pushing the use of the label within the industry. That alone puts them leaps and bounds ahead of ICRA who are now FOSI. Plus it's so much simpler than ICRA.
I'm not sure everyone quite understands just how critical it is that we as an industry show that we can police ourselves. I keep waiting to see which of the big TGP's and LL's are the first to require RTA meta tags on all submits.
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