In addition to what Greenie has mentioned, you are better off hosting your own 2257 info instead of linking out to the sponsors page. The one you are using has links to the sponsors sites.
You need more sales text. And make that text more prominent. Bump the font size a few points and you might use a color wheel to pick your colors. Doing so can help your text stand out from the rest of the page and draw your future customer$ attention.
