Lively little thread going here!
I've been launching a variety of "Web 2.0" (whatever that means!) sites for about a year now and am finding the most effective ones as far as driving traffic to our paysites are Blogs and Community Interest sites that offer user generated content.
So long as the blogs and community sites are VERY specific to the niche, conversions are reasonable. For a peek at what Lars is doing successfully, take a look at bondage.com as an example.
My two cents...;-)
Colin
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