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Look at the problem this way:
If surfer doesn't want to read your sales text, he/she will skip it.
If surfer wants to read your sales text he/she will.
Either way, it's better to have it then not.
Not to mention that good copywriting is essential in marketing biz. It is even more important in our biz, because surfers want pics/movies and usually skip text. You need to come up with perfect short sales text - the most valued skill in marketing.
In other words, to sell in adult you need to shoot all your guns at once.
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