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ecchi · 2007-09-01, 04:37 AM

'Summer Slowdown', is an American webmaster problem. Those of us in the rest of the world don't suffer from it. The reason is that America is big, it can be worked as a territory on it's own. And most Americans do stick to American traffic. Outside America we are mostly used to the fact that we have to think globally. Sure we want your dollars as much as we want euros, Australian dollars, etc, but it is not our only traffic, or even the majority of our traffic. For those who don't know: the seasons work differently in the southern and northern hemispheres, when it is summer in one half it is winter in the other half. So if you work the planet, instead of working the country, it is always 'not summer' for half your customers, so your earnings do not go down when people go out to the beach.

When threads like this come round (and they always do, every 'northern hemisphere summer' someone posts a thread like this), you usually see some American webmasters moaning about a big drop in sales, some saying that they only have a small drop, and others saying that the summer slowdown is a myth, and their sales never drop in summer. This is because some American webmasters 'work the world' rather that 'work the country', but don't do so because of the summer thing, they do so because they want as much money as possible. Many don't even realise that the different hemispheres have different summers. But there sales remain the same during what they think is summer all over the world, so they assume that there is no such thing as summer slowdown, and that those who say there is are doing badly for some other reason, and just think it is because it is summer.

There is also a slight levelling if you go for rev share over pay per sale. Most people who do not use their computers as much don't cancel memberships because of it, they still use what they pay for, but use it less often. So if your income is rev share, you will only notice a slight dip in sales. However if you are pay per sale, not only do less people surf the web in their summer, but those that do are less likely to sign up, so webmaster who go for pay per sign up sales will notice a big drop in profit.

In other words, the summer slowdown depends on how you run your business. If you suffer from it, it is your own fault, stop whining. However rather than reading this post and thinking "bloody Paul Ecchi being objectionable again", do something about it. Plenty of us read this thread and think "summer slowdown, what summer slowdown". If you are not one of us, change your business model so that next year you are. Or if you prefer, just ignore me, and next summer live off beans and whatever is cut price in the supermarket, for yet another summer.

2007-09-01, 04:37 AM	#14
ecchi Banned Join Date: Oct 2003 Location: About to be evicted!!!! Posts: 4,082	'Summer Slowdown', is an American webmaster problem. Those of us in the rest of the world don't suffer from it. The reason is that America is big, it can be worked as a territory on it's own. And most Americans do stick to American traffic. Outside America we are mostly used to the fact that we have to think globally. Sure we want your dollars as much as we want euros, Australian dollars, etc, but it is not our only traffic, or even the majority of our traffic. For those who don't know: the seasons work differently in the southern and northern hemispheres, when it is summer in one half it is winter in the other half. So if you work the planet, instead of working the country, it is always 'not summer' for half your customers, so your earnings do not go down when people go out to the beach. When threads like this come round (and they always do, every 'northern hemisphere summer' someone posts a thread like this), you usually see some American webmasters moaning about a big drop in sales, some saying that they only have a small drop, and others saying that the summer slowdown is a myth, and their sales never drop in summer. This is because some American webmasters 'work the world' rather that 'work the country', but don't do so because of the summer thing, they do so because they want as much money as possible. Many don't even realise that the different hemispheres have different summers. But there sales remain the same during what they think is summer all over the world, so they assume that there is no such thing as summer slowdown, and that those who say there is are doing badly for some other reason, and just think it is because it is summer. There is also a slight levelling if you go for rev share over pay per sale. Most people who do not use their computers as much don't cancel memberships because of it, they still use what they pay for, but use it less often. So if your income is rev share, you will only notice a slight dip in sales. However if you are pay per sale, not only do less people surf the web in their summer, but those that do are less likely to sign up, so webmaster who go for pay per sign up sales will notice a big drop in profit. In other words, the summer slowdown depends on how you run your business. If you suffer from it, it is your own fault, stop whining. However rather than reading this post and thinking "bloody Paul Ecchi being objectionable again", do something about it. Plenty of us read this thread and think "summer slowdown, what summer slowdown". If you are not one of us, change your business model so that next year you are. Or if you prefer, just ignore me, and next summer live off beans and whatever is cut price in the supermarket, for yet another summer.