Sounds like what you're saying is that there's not a web based interface that makes it easy to add sponsors, banners, etc. That you have to manually add them to the DB. Without knowing what sort of DB it uses on the backend and how the script works, I really can't tell you much. I'll be glad to take a look though.
With OpenAds, you do pretty much the same thing. Wherever you want a 120 X 60 banner, you place a little code on your page and it'll serve all banners of that size from all of your sponsors. If you want a 468 X 60 banner, you place a different bit of code. Then you can create your ads, with text if you want, in whatever editor you use (notepad, Frontpage, etc) and paste into the script. Then it's just a matter of clicking a check box to link the ad to the correct bit of code and they'll start loading. Deleting and disabling sponsors/ads is one click deal. Adding new sponsors isn't much more involved.
There's a bit of a learning curve, but it's not too bad. And once you get it figured out it's a pretty powerful script. It'll serve the ads, and once it gets some history data stored it places more priority on the ads that get clicked on more. It also has some stats reporting for ad views and ad clicks that's pretty slick.
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