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FOX was a poor choice, I suspect. Look at any media outlet as long as they don't run on donations only and you will see the same business model.
Your bottom line question seems to be "I just wanted to know if you thought it was fair to the readers". I have to answer yes. We allow any program to make announcements in "webmaster news", "newsletter" and "products and/or services". If a reader is looking for something in particular, they can ask for it in "i'm looking for".
I never thought you were looking for free advertising. And, I have not been defensive. I just thought this was a good debate.
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