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I don't think a sponsor paying for advertising is a better sponsor. At the end of the day the best sponsor is the one I'm making good consistent money with. I could careless if I found out about them from a link in someones sig or on a paid spot on the board.
That being said...
I would hope a small program that is being run right and is properly investing money back into the program would begin to become a medium program. From there go on to become a large one.
If not, sounds like the program might not be around in the long run and the work put out to promote it maybe isn't worth it.
At times a good grass roots way of getting things going goes a long way. Hearing it from other webmasters on other webmasters pages off their sites when you are submitting or traffic trading. etc.
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