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Halfdeck · 2008-02-09, 04:34 PM

In the world of SEO,

"Content is king" is true in the sense that great content will attract links. The word "content" isn't restricted to text on a page. It also refers to unique services like YouTube or Myspace or Wikipedia.

The opposing school of thought "its all about links"/"if you just build it they won't come" says great content will die without marketing/word of mouth.

A reason alot of SEOs recommend blogs to companies is that blogs can attract links instantaneously (people may start linking to you 2 seconds after you hit publish) and a blog post can generate backlinks passively over time. More importantly, blogs are a way to increase your brand visibility and network with other thought leaders in your vertical.

2008-02-09, 04:34 PM	#6
Halfdeck You can now put whatever you want in this space :) Join Date: Oct 2004 Location: New Haven, CT Posts: 985	In the world of SEO, "Content is king" is true in the sense that great content will attract links. The word "content" isn't restricted to text on a page. It also refers to unique services like YouTube or Myspace or Wikipedia. The opposing school of thought "its all about links"/"if you just build it they won't come" says great content will die without marketing/word of mouth. A reason alot of SEOs recommend blogs to companies is that blogs can attract links instantaneously (people may start linking to you 2 seconds after you hit publish) and a blog post can generate backlinks passively over time. More importantly, blogs are a way to increase your brand visibility and network with other thought leaders in your vertical. __________________ Success is going from failure to failure without a loss of enthusiasm.