Its possible (and I do recall their site being one of the targeted ones in a certain 'loved' toolbar that is 'voluntarily' installed) that your machine is going to a different address that has been hijacked. And, that hijacked IP is not responding due to a recent takedown of a certain country's favorite ISP.
Code:
tsavo:~ mcd$ host fetishhits.com
fetishhits.com has address 216.127.40.231
When you ping fetishhits.com (even though it times out) is that the IP address that you receive?
If not, you will definitely want to scan your machine for spyware/trojans and 'voluntarily' installed toolbars.