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A lot of it is trial & error (no pun intended) If you feel that your tour would convince a surfer to join the site at full price, then that's the way to go. But if you feel that a cheap trial would convince a surfer to join & then the members area would convince them to stay, try out the trials.
Or go with a mix on different tours - or offer them a trial off an exit console on the no trial tour.
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