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I think that is pretty bad for the business.
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I'm not sure what you're saying here JD. It's bad for business when LL reject freesites with ABC recips, or it's bad for business for FS builders to use those types of recips.
Personally, I think the traditional LL model is in the shitter right now (at least compared to what it used to be), and I wonder why every time someone comes up with a new idea a lot of folks dig in their heels.
I think Jay's idea has merit, and should be explored.